METRONET general population market research - METRONET


METRONET general population market research

  • 13 April 2018

METRONET is a significant public investment to support Perth’s future growth. 

Delivering METRONET for the community, in the places they live and work, makes it extremely important to capture Perth people’s understanding and feeling towards the project. Many major projects undertake general population market research to capture this information. 

For METRONET a benchmark general population survey was conducted by Metrix Consulting in January 2018 to ensure the survey was conducted independently and to the highest standards.

The research results showed unprompted awareness of METRONET at 13% and prompted awareness of 67%.

There is strong support with 72% of respondents feeling positive towards METRONET, which is driven by a perception it is good for Perth (28%) and will reduce road congestion (20%).

Overwhelmingly, 90% of respondents believe it is important for Perth and 52% are more likely to consider using public transport as a result of METRONET.

However, there is an appetite for more information from 73% of respondents.

In response to the survey results the METRONET Office will review its communications activities to increase digital communications via its website and social media channels. The engagement strategy will also be developed further to provide an opportunity for local knowledge to be captured where possible for projects as they progress through the planning phases.

The research will be conducted every six months to track the general public’s awareness, understanding and feeling towards the project. 

It is anticipated the results will fluctuate as the projects progress through the various planning and delivery phases and various levels of disruption are experienced. The METRONET Office will continue to monitor these results to ensure they respond to any changes in understanding and sentiment as they occur.

METRONET Benchmark Survey Results report (1MB PDF)

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